Search Engines
"Build it and they will come" is not a philosophy we subscribe to or one that will help your business make the most of a shiny new website. In order to make sure your website is easily found and ranks high on the appropriate Search Engines, some ongoing effort and commitment is required.
We understand that it can be difficult to asses exactly what you are getting from agencies when they talk about Search Engine Optimisation, which is why we have broken down our offering into packages. As with everything we do though, we feel it's best to sit down and chat through it face-to-face before you commit to anything - we'll even supply the biscuits.
Step 1: Review, Research and Optimise
The first step is to review the current optimisation of your website, establish your aims and investigate the terminology that customers will use to find you. It is essential that this stage is undertaken before any monthly marketing strategy is put in place.
| | REVIEW
& REPORT
(5 hours) | WEBSITE
OPTIMISATION
(1-5 key pages) | WEBSITE
OPTIMISATION
(6+ key pages) |
| Review: 301 redirects (canonical); basic meta for key landing pages; microformat usage; sitemap.xml; robots.txt; internal linking | Yes | Yes | Yes |
| Review: Google Analytics setup; Google Webmasters setup; Google Place page | Yes | Yes | Yes |
| Perform: Keyword mining | No | Yes | Yes |
| Optimise: Headings, alt tags, titles, meta and urls; internal site linking | No | Yes | Yes |
| Cost (£) | £250.00 | £100.00 per key page | £90.00 per key page |
Step 2: Ongoing Marketing - Monthly Plans
Now it's just a case of establishing a manageable monthly budget and picking a plan that will achieve your desired level of traffic. If you are unsure, please get in touch, we'll happily talk through your options and make a recommendation.
| | BRONZE | SILVER | GOLD |
| Directory Submissions | 750 directory submissions.
Approx 100 manual directory submissions every 15 days for approx 120 days. | 1250 directory submissions.
Approx 100 manual directory submissions every 10 days for approx 120 days. | 2500 directory submissions.
Approx 250 manual directory submissions every 10 days for approx 100 days. |
| Article Submissions | 500 article submissions.
1 unique article with 4 variations over 40 days. | 500 article submissions.
5 unique articles over 45 days. | 1000 article submissions.
10 unique articles over 80 days. |
| Social Bookmarking | 250 social bookmarks submissions over 30 days. | 500 social bookmarks submissions over 60 days. | 1000 social bookmarks submissions over 120 days. |
| Permanent Directory Listing | 250 permanent directory listings (up to 10 keywords) over 28 days. | 500 permanent directory listings (up to 10 keywords) over 56 days. | 1000 permanent directory listings (up to 10 keywords) over 70 days. |
| Blog Review | No | No | 20 blog review submissions (10+ keywords) over 30 days. |
| Submit to Best of the Web | No | No | Yes |
| First year submission to Yahoo Directory* | No | No | Yes |
| Cost (£) | £250.00 / month | £500.00 / month | £1000.00 / month |
Please Note: Bronze, Silver and Gold plans have a minimum 3 month commitment, paid quarterly in advance.
*Submission to Yahoo Directory carries a recurring annual charge.