Category: Marketing

Marketing automation explained

As a concept marketing automation has various definitions but the simplest is - use of software to automate and integrate marketing tasks such as social media posts, personalised email marketing and tracking website visits. By using marketing automation tactics it is possible to personalise content making it relevant to a specific person and

If you’re successfully marketing your products, services or brand, it’s likely that you have heard of, or may already be using, customer journey mapping to steer your business decisions, product development, print campaigns and website spend. Once you have created your customer persona, it’s crucial to create customer journey maps in order to make sure you reach your

Do you know who your customers are, where they live, what they like, and how they interact with your product or service? It’s critical to make sure you have identified who your customers are so that you can effectively seek out more.

Historically, a business might send out a single marketing message en-masse and hope for the best, but in today’s competitive online

The world of online marketing is forever changing. It’s no great news that Social media has become a force to be reckoned with or that the online social world can now effectively help you reach thousands of potential customers instantly. But if everyone’s using it, how can you make yourself stand out from the sea of discount codes, motivational quotes and cat videos?

Make

We’re talking all things #RealLakeDistrict here in the studio.

We love those glorious moments when the whole team come together to launch a bespoke, brand spanking new campaign for a client.

The web team have their light bulb moments, the designers get their creativity on and the Marketeers interrogate and investigate. We come together, discuss, debate, and work with the