Creating a multi-channel marketing campaign

By The Creative Branch on 

We’re talking all things #RealLakeDistrict here in the studio.

We love those glorious moments when the whole team come together to launch a bespoke, brand spanking new campaign for a client.

The web team have their light bulb moments, the designers get their creativity on and the Marketeers interrogate and investigate. We come together, discuss, debate, and work with the efficiency of an army of ants, until we know it’s right. And that’s just all in the run up to launch day.

There really is nothing better

The run up to Christmas was a busy time here in studio as the whole team developed the bespoke Winter campaign for the LDHA (Lake District Hoteliers Association), Reveal The Real Lake District. The campaign is backed by the fabulous members of the LDHA and a group of the finest attractions in the Lake District and aims to attraction new guests and visitors to the Lake District this Winter.

With 35 hotels and 20 attractions taking part it was crucial to all departments here at The Creative Branch that every aspect of the campaign was planned, developed and formed part of a well oiled machine, to ensure success across the three month campaign and give us ‘legs’ for future campaigns.

All aspects of the campaign were created, developed and launched within a number of weeks:

  • Real Lakes branding and guidelines,
  • Graphics implemented across all platforms
  • Bespoke ‘RealLakes’ website
  • Print and direct mail items
  • Voice and content
  • Complementary digital and PPC ad campaigns
  • Full, multi channel marketing strategy including social channels (FB, Twitter, Youtube, Instagram)

So far throughout the campaign we have received fantastic results with BIG impressions gained across all channels and high conversion rates.

If you’re looking to reach more customers with a multi-channel, adaptive strategy pop in for a chat and a brew or drop us a line here.

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