Checkpoint is a global business, distributing products in 4 continents and over 70 countries worldwide. They are leaders in the transport industry and their branding needs to represent that. Our aim was to create a consistent aesthetic that could be used across all materials, one that is bold and allows them to stand out as an expert in their field.
To do this, we took their existing brand and brought their products into the spotlight, centring on the many iterations of the original Checkpoint invention. We furthered this by introducing photography focused on their products in action across all industries, refreshing their aesthetic as an already established and trusted company who put safety in motion. After all, they have been around for over 30 years now.
Checkpoint are taking their new brand on the road, erecting standees and showcasing materials at transport conferences and shows across the world. We continue to maintain their branding to ensure consistency across all platforms and are particularly happy to support a business using their appearances at shows to raise money for Brain Tumour Research.