This was one brand project that definitely taxed our understanding as well as our 'make it pretty' skills.
Before starting on the brand we first needed to understand the system that the clever people at FlexMR had built. Thankfully we have some bright boffins of our own who were able to develop a brand language that both articulated the functionality and efficiently explained the product benefits.
The brand was quickly rolled out into a website and The Guardian were kind enough to write: "Just wanted to say what a great website you have (credit to The Creative Branch/FlexMR). It's one of the best MR corporate sites I have seen in ages. Good luck!"
We did our happy dance after receiving that.