Brand strategy and development for an IT services company in Kendal

Ben started iTek in 2009 with a simple belief that an IT company should be built around people, not just technology. Now back under Ben’s ownership, it felt like the right time to take a fresh look at the brand and create something that better reflected the business iTek had become.

The IT world can be pretty faceless. There’s no shortage of businesses talking about systems, security, technology and support, often using the same language and looking remarkably similar while they do it.

That simply isn’t iTek. Clients know the team, speak to real people and value having someone at the end of the phone who knows them and their business. We wanted the brand to reflect that relationship and give iTek a voice and personality of its own.

That thinking led us to People-powered technology, a simple idea that sums up what makes iTek different. Technology matters, of course, but it’s the people behind it who make it work for their clients.

From there we could have some fun with the brand. Messaging such as No bots. Just brains, Technology, humans included and Meet James. He’s human, he’s also your local technology expert brought warmth and personality to a sector that can sometimes take itself a little too seriously.

Photography played a big part too. Rather than filling the brand with generic technology imagery, we organised shoots with the actual iTek team, putting the faces behind the screens and helplines front and centre.

We created a new identity and visual language that could work across the whole business, from stationery and print through to signage, workwear, campaigns, social content and the all important vans.

The result is unmistakably an IT brand, but one with people and personality running right through it. Because while the technology will keep changing, having good people there when you need them never really goes out of date.