Whitby & Co, established in 1961, are highly respected agents, distributors, and wholesale experts specialising in bringing global brands into the UK marketplace. Their strength lies in understanding each brand, building lasting relationships, and pairing with the right retail partners.

When they secured the UK distribution rights for BrüMate, a fast-growing US drinkware brand known for its stylish insulated products, the challenge was to successfully introduce BrüMate to UK consumers while maintaining brand consistency and building a direct-to-consumer (B2C) presence.

We partnered with Whitby & Co to design and develop a Shopify ecommerce website tailored to the brand’s UK retail launch. The ecommerce store was built to reflect the strong visual identity of the US brand while being fully optimised for the UK market, ensuring a seamless online shopping experience for customers. This included:

• Choosing a scalable eCommerce solution that Whitby & Co can use to manage growth as the brand gains traction.
• Website design and development on Shopify that captured the brand’s bold, lifestyle-driven identity.
• Aligning online product merchandising and content with the vibrant US brand while adapting it for the UK market.
• Creating content and designing graphics to support the UK B2C and B2B launch and ongoing online and offline marketing campaigns.

The new UK ecommerce website allowed Whitby & Co to launch directly to consumers with speed and impact, expanding their brand portfolio and strengthening their reputation, as the established experts in bringing international brands to market in the UK. BrüMate entered the UK market with a strong digital presence from web design and ecommerce development through to digital marketing and content creation – enabling awareness, engagement, and sales growth from day one.