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Exilux Brand & Print
A brand and print design project for Exilux, combining strategy, graphic design and creative thinking to give the specialist business a more distinctive personality.
Overview
Exilux is a specialist in emergency lighting and control systems, working in a sector where technical knowledge, compliance and reliability matter. The brand needed to communicate that expertise while feeling approachable, contemporary and engaging. Our work across brand and print gave Exilux a more distinctive personality, making complex information easier to understand while retaining the authority expected from a specialist provider.
The challenge
Emergency lighting can be a dry and specification led subject, with many businesses in the sector communicating in much the same way. Exilux needed a brand that could stand apart while still speaking with confidence to contractors, consultants and building professionals. The challenge was to balance specialist knowledge with clear, human communication, focusing on the practical benefits for customers rather than technical detail alone.
The approach
We built the creative direction around clarity, personality and expertise. Technical information was translated into straightforward messaging that made the value of Exilux products and knowledge immediately clear. A distinctive visual language, confident use of the Exilux coral and considered typography gave the brand greater character, while photography introduced the people and expertise behind the business.
The delivery
We built the creative direction around clarity, personality and expertise. Technical information was translated into straightforward messaging that made the value of Exilux products and knowledge immediately clear. A distinctive visual language, confident use of the Exilux coral and considered typography gave the brand greater character, while photography introduced the people and expertise behind the business.
Sector
Manufacturing and engineering
How we helped
Brand design
Brand strategy
Marketing
Graphic design
Brochures
Printing
Clothing
Photoshoot
Social media
Website
Our impact
The result is a distinctive and personable brand for Exilux, one that makes a technical subject easier to engage with without losing credibility. The new creative direction puts customer benefits and specialist knowledge at the centre of the story, helping Exilux communicate with greater clarity and giving the business a recognisable presence in a traditionally conservative market.