To mark 40 years of care, St John’s Hospice approached The Creative Branch to create a charity marketing campaign that would celebrate their legacy while inviting new audiences to get involved in fundraising. The result was Four Tea and Fabulous, a warm, inclusive marketing campaign centred around a simple idea – bringing people together over tea to support an important local cause.
The campaign also extended into charity digital marketing, with a suite of assets designed to support both in-person and online participation.
The challenge
St John’s Hospice plays a vital role in the community, yet like many charities, it relies heavily on fundraising to continue its work. The brief was to create a campaign that felt accessible and uplifting, supported by assets that made it easy for people to take part, while still reflecting the emotional depth of the hospice’s care.
We needed to balance sensitivity with approachability, encouraging participation without losing sight of the real impact behind every donation.
The solution
We developed a campaign concept that celebrated individuality and personality across a range of creative asset styles, expanding the existing brand into a more expressive space. Subtle touches of nostalgia added a sense of familiarity, while the overall tone remained light, engaging and fun.
We introduced:
A playful but respectful visual direction
Flexible campaign assets for community use
A clear and friendly tone of voice
Event materials designed to make hosting simple and enjoyable
From printed booklets to decorations and digital assets, everything was created to help supporters host their own Four Tea events with confidence.
The outcome
Four Tea and Fabulous gave St John’s Hospice a fresh way to engage its community during a milestone year. The aim is to:
Increase awareness of the hospice’s work
Make fundraising feel approachable and inclusive
Strengthen emotional connection through real stories
Provide supporters with everything they need to take part
By expanding the brand into a more expressive campaign space, we helped create something that felt celebratory, human and rooted in community spirit.
