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Broadening brand appeal

The Hewitt Family know what they’re doing when it comes to Lake District hospitality having run the Regent Hotel, the nearby Lake House and Lakes Lodge B&B in Ambleside for over 37 years. So when they invited us to develop a brand for their new outdoor eating and drinking area at the Regent Hotel, we jumped at the chance.

As the area was still under construction when we visited, we had the opportunity to create a completely fresh identity including signage and menus before the product launched.

The Regent Hotel brand has an existing nautical feel, so we created a complementary design for The Deck that held onto the theme but added a relaxed, modern twist. The aim was to connect the Regent’s facilities whilst appealing to a broader audience. By doing this we were able to introduce new customers to the hotel, who may have been previously unaware of the hotel’s range of products and services.

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